Conduct Knockout Broadcast Interviews

February 28, 2008

Make sure you have the right guest.

Filed under: Uncategorized — admin @ 7:59 am

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You must make sure you have the right guest in the right place at the right time and you can never be too careful.  In the clip from the link below, we see a BBB reporter interviewing someone she thinks is a legal expert, that is in fact a cab driver.

http://pranks.com/2008/02/27/accidental-interview-on-bbc-news/

You can enjoy this clip, but remember it can happen to you, so make sure you have procedures in place to stop this from happening.

Comments?

February 22, 2008

Think you can handle anything, how about this?

Filed under: Uncategorized — admin @ 12:19 pm

from www.georgevreilly.com

Photo: georgevreilly.com

How would you handle a cockroach crawling across the set during an interview?

Here is a real situation and setting the issue of the firings aside, imagine yourself on the set when a cockroach makes a grand entrance.  What would you do?

Fox news:
“Thirty people have been fired by the president of Turkmenistan after a cockroach scurried across the studio table of the nation’s nightly television news program, the Guardian reports.

President Kurbanguly Berdymukhamedov fired 30 workers from the main state TV station after the roach made an appearance during the 9 p.m. broadcast of Vatan, the nation’s nightly news program, the paper reports. The show — and the bug’s jaunt around the news desk — were repeated at 11 p.m.

Journalists, directors, camera operators and technical staff were among those who lost their jobs, the Guardian reports. Berdymukhamedov had previously ordered the Ministry of Culture to revamp the station.

The nation’s previous president, Saparmurat Niyazov, fired some of the station’s executives after drunken technicians failed to broadcast his New Year’s address, the paper said.”

Please let me know your thoughts.

 

February 7, 2008

What if a guest wants final approval on the interview?

Filed under: Uncategorized — admin @ 4:17 pm

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 photo credit: nostops.org

The reasons for a guest wanting to review the interview prior to airing vary.  Some guests are worried that such things as their statements being edited will distort their positions, or something else will occur before of after the interview, that will put the “wrong” slant on what the guest said. Other guests are concerned that incorrect facts or information will be presented in the interview and they have a desire to make sure only correct information is used.  The most common reason for wanting to approve an interview before it runs, it that the guest wants to make sure they look or sounded like the image they want to project.  They want to make sure they look good and are not taking any chances with how they look or sound.  Guests that have been on a number of interview shows usually have been “burned” at some point by having an interview air that the guest feels portrayed their views in an unfavorable or incorrect light.  Once they have been “burned” guests are more likely to be wary of the interview process and ask for approval.  Sometimes a guest’s legal advisor will want to check things to make sure the guest is not heading for legal issues due to the interview. 

 

As a rule you should avoid giving your guests approval of the interview as problems of many sorts arise.  The show you produced may end up not running at all due to lack of approval, or be delayed due to the approval process.  Changes the guest wants may change the look or sound of the interview and present a different view that you wanted to obtain from the interview.  Even the length of interview time available may change, thus throwing off the production values of the show. 

 

Generally the only type of situations guests are given approval over the interview after it is done, is when the guest has so much power over the show that a decision is made that even a less than ideal interview with this particular guest is better than any other option available.  Only top ranking government officials, star power celebrities and such would fall into this classification as a rule.

I would love to hear any comments you have.

February 6, 2008

How to make sure the guest lives up to expectations.

Filed under: Uncategorized — admin @ 5:25 pm

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Guests present a quandary to interview show hosts.  In most cases the guest is under the impression that the guest needs the host more than the host needs the guest and in the case of any individual guest this is usually the case.  On the other hand having the guest to interview is what the show is really all about, so in that sense the guest is more important than the host. So the host is in the position of needing the guest to live up to certain standards or the show can be ruined.  Guests must show up, know their material, be presentable and able to convey their information in an acceptable way, stay within the guidelines of show standards, avoid over promoting their own agenda or product and so on.  Even with prescreening guests the host is taking a huge risk when putting the guest on and the chances of things going wrong with the guest are huge.

 

You cannot trust that the guest will take their appearance on your show as something that is serious business.  You will be shocked to learn that a number of guests treat their appearance as no big deal.  You must do everything in your power to make the guest understand how important they are to the show, their role in the show, and so on.  I suggest you take the time to work with the guest well in advance of the show to cover what is expected of them and covey the importance they have to show. 

 

Here are some sample points that should be sent and discussed with the guest well in advance of the show.

 

. You are expected to be (exact location) on (date) at (time).  If you expect any problems with this notify (name and contact information) at once.

 

. You will be required to be at this location from (arrival time) to approximately (departure time), you will not be able to leave the area during that time.

 

. We expect you to wear the following attire and it is not furnished by us.

 

. We expect you to bring any material you will need to use in the interview such as books, charts, tapes, etc.

 

. It is vital that you are prepared to discuss (subject of interview) in detail during the interview.

 

. We require you to refrain from promoting you agenda or material unless specifically asked for such information during show.

 

. We require you to be “politically correct” in your on air discussion and refrain from swearing, being rude or irritating to the audience in any way.

 

Some guests respond to the” carrot” in that learning what they will gain from their appearance will make them better guests.  Other guests respond to the “stick” in that things such as damage to their reputation, etc, in the event of a no show or bad appearance, will bring them around.  Whatever route you take, it must be done in order to have the caliber of show you want.

February 1, 2008

What should your interviewing style be?

Filed under: Uncategorized — admin @ 3:01 pm

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Many people are surprised to learn that the kind of interview style they use on their show is a choice that needs to be made. And it is one of the most important decisions involved in the show. Many times this decision is made by the producer or program director when casting whom to use as the host for the show.  In that case they probably chose a host that has an interview style matches the “feel” they want for the show. 

 

In the event you have not been given a predetermined role to play it is imperative that you carefully study the interview style best suited for the show and do some serious soul searching to be sure you can deliver the style that is required.  It is extremely difficult for most people to be “hard” interviewers, when their natural style is “soft” and vice versa.  You can probably move yourself up or down a notch or two, but a complete change is almost impossible unless you are a trained actor. 

 

So how do you go about choosing an interview style for the show?  You look at the show type: entertainment, hard news, political talk show etc. the audience demographics (target audience), the type of guests you will be interviewing and so on to begin to form a picture of what type of host fits in with all of that.  It may help to study competitive shows and decide if you want to mimic that style of interviewing or do something different in order to set yourself apart.

 

You interview style is part of your persona and your persona is a big part of an interview show.  Even though the guest is the star of the show, your persona as the host and your subsequent interview style is what creates the feel for the show and is what keeps your audience returning or bolting. Your interview style can range form being nice to hostile. You can be known for asking “hard” questions or you can be known for “soft” questions.  Things like being politically correct or not come into play in your interview style.

So what do you think about this?

 

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